An irreverent guide to the inner workings of provocative art collective MSCHF Phaidon is pleased to announce Made by MSCHF, a comprehensive book on the Brooklyn-based art collective MSCHF, exploring their diverse body of work and laying bare their operating principles and creative evolution. From the Big Red Boots to the microscopic 'Louis Vuitton' handbag, MSCHF has made a lasting impact on the art world and beyond, deploying weaponized absurdity as a critique of capitalist systems. Made by MSCHF is structured around twelve case studies, each one dedicated to the conception, realization, and reception of a MSCHF project. These include Severed Spots (2020), in which MSCHF purchased a Damien Hirst Spot print consisting of eighty-eight spots and cut out and sold each one individually. For Tax Heaven 3000 (2022), MSCHF invented an anime dating simulator that generated a fileable tax return for players. And in Key4All (2019), a communally owned PT Cruiser made its way across the United States through the power of crowdsourcing—and cyberbullying. Each case study features a narrative text about the project written by co-founders Lukas Bentel and Kevin Wiesner, along with archival materials, product photography, and exclusive behind-the-scenes imagery. Founded in 2019 by a group of friends, MSCHF began as a series of project releases, dropped every two weeks. They now boast a team of twenty-five members and a loyal following in the millions, by turns collaborating with or antagonizing global brands and celebrities. Made by MSCHF dives deep into a selection of their artworks and presents the full breadth of their portfolio with a chronological archive of their output to date. The book opens with a never-before-seen look into MSCHF's internal handbook, drafted by the collective’s founders at its inception to distill the ethos of their creative process. Through a series of tenets such as “Always Punch Something, Never Punch Down,” “Make Objects with a Point of View,” and “Nothing Is Sacred,” readers are invited into the sometimes chaotic but always innovative headspace of the collective. This section is followed by six essays by experts in the fields MSCHF works in, such as artist Maurizio Cattelan, Pentagram partner Natasha Jen, art critic Blake Gopnik, and Art Law scholar Amy Adler. The cover design subverts the look of a classical art book, appropriating typography from a vintage Phaidon monograph on Michelangelo from the 1950s, paired with a tipped in photograph of MSCHF’s branded socks from their 2020 project MSCHF Wholesale. A definitive monograph and guide to the group’s inner workings, Made by MSCHF is perfectly suited for artists, fashion and product designers, creative directors, lawyers and fans of the collective’s signature brand of irreverent humor. While MSCHF’s projects are almost always viral on social media, this book makes an indelible case for the deep cultural marks they leave online and IRL. To purchase, visit the Amazon by MSCHF

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